Articles
Cybersecurity Isn’t the Only Conversation Your Clients Expect You to Lead Anymore
Every MSP has heard the pitch by now. Add an AI offering. Resell a few licenses. Put a chatbot in the service catalog and call it innovation. It isn't working. According to Kaseya’s 2026 State of the MSP Report, 48 percent of MSPs ranked AI and automation as the top...
Why Is My MSP Not More Profitable as It Grows?
Your MSP (managed service provider, a company that runs IT for other businesses under a monthly contract) is not more profitable as it grows because growth adds complexity faster than it adds margin. Every new client brings onboarding time, custom setup, and support...
Should Your MSP Build AI Services In House or Partner?
Short answer: it depends on how much engineering depth you already have on staff and how much time you can spend before this pays for itself. If you have real developers in house and you’re willing to wait a year or more to get good at this, building it yourself can...
How Do You Price AI and Automation Services as an MSP?
Many MSPs are wondering how to price AI and automation services. Our recommendation: price AI and automation services on what the outcome is worth to the client, not on the hours it took to build it. Four models hold up in practice: value or outcome based pricing, a...
How Do I Grow My MSP With AI?
You grow an MSP (Managed Service Provider) with AI by turning AI and automation into a service line you sell, not just a tool you use internally, and you build that service line by moving through five maturity stages, in order, starting as a reactive infrastructure...
Why Are MSP Margins Shrinking, and What Actually Fixes It?
MSP margins are shrinking because infrastructure management became standardized. When every provider can deliver the same uptime, patch cycles, and ticket response, clients cannot tell one Managed Service Provider (MSP) from another, so they buy on price. Working...
The AI and Automation Playbook for Modern MSPs: A Free Guide to Becoming a Managed Intelligence Provider
So your customers are asking about AI a lot? You're not imagining it. What's harder to figure out is how to turn that conversation into a real, sellable service instead of just reselling a tool. MIPLY put together a free playbook that walks through exactly how to do...
How Do MSPs Add AI and Automation Services?
MSPs (Managed Service Providers) add AI and automation services by working one client workflow at a time, in a fixed order: map the process, automate it, then layer AI on top to speed up the decisions inside it. Skip the order and the AI has nothing solid to run on....
How Do You Stop Competing on Price as an MSP?
You stop competing on price as a managed service provider (MSP) by changing what you’re actually selling: from infrastructure coverage that any competitor can quote against, to measurable business outcomes built on top of the systems you already manage. That means...
Why You Should Create an AI and Automation Practice in Your MSP
Have you actually stood up AI and automation as its own line item in your service catalog, or is it still sitting in the "someday" pile behind everything else a client has asked for this quarter? Security used to be an add-on to the break/fix contract. Then it became...
What Are the Best AI Tools for MSPs to Resell?
If you run an MSP (managed service provider, meaning you handle IT for other businesses under contract) and you’re wondering what to actually put in front of clients, here’s the short list: Microsoft 365 Copilot through your CSP agreement, the AI already built into...
Why Your MSP Should Own AI Governance Before You Own an AI Strategy
Most MSPs think about AI as a service they might eventually sell. There is a more urgent version of the same opportunity sitting in front of every client right now: nobody is watching what employees are already doing with AI tools, and that gap is a security and...
The 5-Phase Automation & AI Framework: How MSPs Turn AI From an Idea Into a Delivered Service
The 5-Phase Automation & AI Framework: How MSPs Turn AI From an Idea Into a Delivered Service Most MSPs that try to add AI and automation to their service line start in the wrong place. They pick a tool, plug it into one client, and see what happens. MIPLY uses a...